ICON was created to address the modern performance rider who claimed the streets as their preferred hunting grounds. Their products are designed to address the unique needs of these riders—unforgiving asphalt, gravel-strewn corners, and inattentive cagers—all things we experience on our daily rides. This firsthand knowledge leads their inspired product design, industry leading imagery, and top-notch service. ICON’s core mission is protecting riders whenever and however they can, knowing that reckoning day is coming for all of us.
TOTD is motorcycle and sport car tourism serving Tail of the Dragon at Deals Gap, Cherohala Skyway, Moonshiner28, Devils Triangle, Diamondback, Blue Ridge Parkway, and more.
Beginning at Deals Gap on the Tennessee/North Carolina state line is the Tail of the Dragon. It is considered by many as one of the world’s foremost motorcycling and sports car touring roads. Anyone looking for an exciting highway will enjoy this 11-mile stretch of US 129.
Take a break and stop at our Tail of the Dragon store. Just look for the Big Metal Dragon. We are located at the intersection of US 129 and NC 28.
“The Firm that Rides”
As avid motorcycle riders, each attorney with our firm understands the unique situations that motorcyclists face every day on the road. This gives us the ability to explain your motorcycle accident to a jury, judge, or insurance adjuster, and make sure they understand what happened to you. We also understand that negligence does not only affect motorcyclists. Each of our attorneys is a skilled trial lawyer with the experience to help you or your loved one who has been injured due to the carelessness of another. If you or a loved one have been injured in Virginia, North Carolina, South Carolina, or West Virginia, whether in a car, truck, or on a motorcycle, contact one of our attorneys and let us help you protect your rights.
ROK Straps USA, LLC is the primary US importer of the ROKTM Strap line of motorcycle luggage straps. They concentrate on straps that have applications in the motorcycle, scooter, and powersport markets. Offering a range of both fully adjustable and fixed-length flat tiedown straps for all your luggage-carrying needs, most straps attach by means of loops rather than hooks, to keep your ride shiny and scratch-free. Whatever you need, you will find exactly the right strap for the job. As easy as: Attach, Buckle, and Tighten!
By Women, For Women – Women’s Motorcycle Tours offer a variety of tours throughout the USA, weekend getaways, and one “bucket list” tour every year. Focused on the individual experience and the camaraderie of the road, we seek out the fun places to explore and the best riding we can find in each area. We’re women focused on supporting other women following their dreams and living lives they love. Women’s Motorcycle Tours offers both on-road and off-road riding experiences.
Worse for Wear is on a mission to address the under-served market of women’s motorcycle apparel. Our friend Laura Smith offers armored, abrasion resistant and sexy jeans based on a rider’s natural waist measurement rather than traditional jean sizing. From design to prototyping and from development to production, everything happens in-house in Virginia. Worse for Wear promises to deliver comfortable, durable, and fashionable motorcycle apparel. Available online and in select stores.
Hoo-rags are revolutionary headwear that are worn by thousands of male and female outdoor enthusiasts and athletes all over the world. The Hoo-rag is made of 100 percent polyester microfiber that wicks away moisture and protects you from the sun’s harmful rays! Nothing says sweetness more than rocking Headband style with your favorite design. Wrap the Hoo-rag around your forehead to keep hair and sweat out of your eyes.
Sargent Cycle Products North America is the home of innovation in the motorcycle seat industry and the World Sport Performance line of premium aftermarket motorcycle seats. We take great pride in providing you with quality products, services, and an excellent customer experience.
Modern Moto –
A fasion-centric, gear-focused motorcycle magazine for women who ride.*Modern Moto will be on-site at WSR EAST. Sign up for a subscription and you’ll receive attendee-only deals and pricing! Check out the magazine and meet the woman behind the production, Katie McKay.
Fable Riders – For too long the “myth” surrounding our existence has stood in the way of true product innovation of riding gear for women, a lack of funds for female pioneers in the sport, and recognition of the ever growing female riding population. It’s time to write our own story, come ride with us!
Racer Gloves USA is the exclusive US Importer and Distributor for Austrian motorcycle apparel brand – Racer Outdoor GmbH. Racer Austria has been creating premium street motorcycle apparel since the early 1990’s and is well recognized throughout Europe.
Racer Gloves USA donated $200 to our chosen charity, the Skin Cancer Foundation!
Helmet Halo – Great for home, but designed for the road. The Helmet Halo travels with you…. Easily stabilize and secure your helmet the next time you take a break, grab a bite or take in the sites.
The Raci-Babi product line provides the hair accessories you need to make your motorcycling more enjoyable and lets you do it with flair and style!
Salted by Jen –
Hand Stamped & Personalized Jewelry.
ROAD ID – Simple identification you can wear all day, giving you peace of mind for every adventure.
Mountain Motorsports is a company built around one simple principle: Greatly exceed expectations. At our core, we are a deeply passionate and competitive team of people. Mountain Motorsports began as and remains to this day a family owned and operated business. The company is owned by longtime friends and professional jet ski racers, Ryan Hardwick and Dustin Farthing. During their racing careers, both Ryan and Dustin developed an unrivaled passion for excellence, and that same passion is the driving force behind Mountain Motorsports today.
AtoZ Speech Therapy is owned by one of our very own unicorns!
Hailey N. Zehner, M.S. CCC-SLP
Hailey is a state and nationally licensed speech and language therapist. She is licensed to practice in the state of South Carolina, and is nationally credentialed with a Certificate of Clinical Competency from the American Speech-Language-Hearing Association. She has a master’s degree in Speech Pathology from Nova Southeastern University.